Privacy Policy

IMPORTANT NOTICE

At SC Virtual Arhitecture SRL ("FitMe"), our goal is to support you on your journey to better nutrition and wellness, and we are committed to being transparent about our collection and use of your data during this journey. FitMe operates through the FitMe mobile application ("application"), which includes both nutrition tracking features and GPT chat functionality with your AI-trained nutritionist (collectively referred to as the "services"). We encourage you to carefully review this privacy policy, along with our terms and conditions of use ("terms").

BY USING THE SERVICES, YOU CONSENT TO THE COLLECTION, USE AND TRANSFER OF YOUR DATA, INFORMING YOU THAT THE PERSONAL DATA OF ALL OUR CUSTOMERS ARE COLLECTED AND STORED THROUGH THE HEROKU AND ATLAS-MONGO DB PLATFORMS, SPECIALIZED IN THE COLLECTION AND STORAGE OF PERSONAL DATA, WHICH OPERATE IN ACCORDANCE WITH INTERNATIONAL LEGISLATION ON PRIVACY OF INFORMATION.

Please take the time to read this privacy policy carefully, as your use of the services indicates your understanding and acceptance of all the terms described herein. If you do not agree with any part of this privacy policy or our terms, please refrain from accessing or continuing to use the services or submitting your data to us.

Note for EU residents: To comply with the requirements of the European General Data Protection Regulation (GDPR) for our European consumers and users, this privacy policy sets out the legal basis on which we process your data and provides other necessary information as required by the GDPR.

Information about your data

This privacy policy covers data about you, your devices and your engagement with our services.

"Personal data" refers to information that can directly or indirectly identify you, either alone or in combination with other data. This includes details such as your full name, email address, phone number, device identifiers, certain cookie and network identifiers and "Fitness and wellness data".

FitMe, operated by SC Virtual Arhitecture SRL, collects, uses and processes personal data through the HEROKU PLATFORM and the ATLAS-MONGO DB PLATFORM, as described in this privacy policy. This includes purposes such as operating and improving our services and operations, advertising and marketing, and providing you with innovative fitness and wellness services, as further outlined in this privacy policy.

We may generate de-identified or anonymous data from personal data by excluding specific data elements (such as your name, email address or identifiable tracking ID) that make the data personally identifiable to you, through obfuscation or other methods. Our use of anonymous and de-identified data is not governed by this privacy policy.

How we collect and use personal data

We collect your data by various means and for various purposes, including:

1. Registration and interaction with our services:

We collect personal data when you engage with the FitMe services, such as registering for a FitMe account, subscribing to premium features, or using the services (e.g., browsing content). This may include your name, photograph, username, email address, date of birth, gender, payment details and general location data.

2. Entering fitness and wellness data:

FitMe collects the fitness and wellness data you enter into our services, including information about your eating habits, fitness activities, goals, lifestyle, measurements, biometrics and other similar physiological data. This data allows us to tailor features, advertising and services to your preferences and goals, including providing you with meal suggestions, reports, analysis, workout plans and meal planning services.

3. Interaction with wearable or connected devices:

Personal data, including fitness and wellness data, may also be collected when you use connected devices such as heart rate monitors or activity trackers that integrate with FitMe services. Device or product information such as serial numbers or purchase details may also be collected.

4. Communication and promotion materials:

When you communicate with us or sign up for promotional materials, we collect personal data to send you email messages and push notifications. This includes using your data for marketing purposes and to respond to technical support requests.

5. Participation in special activities, offers or programmes:

We may request personal data, including fitness and wellness data when you participate in promotions, surveys or research activities. This may include information such as your name, address, email address, telephone number and age. Personal data collected in such cases may be shared with our service providers or business partners for marketing purposes.

6. Involvement in online communities or advertising:

Your data may be collected when you engage in FitMe's online communities, including interactions with advertisements, social media pages and community forums. Please exercise caution when disclosing information in public forums.

7. Access to third-party products and services:

If you interact with third-party products or services through the FitMe services, we may collect personal data shared with those third parties through our platform.

8. Connecting through social media:

When you connect with FitMe through social media accounts, we may collect personal data provided by the social networking service (SNS). This data may include email addresses, profile photos, and friend lists used to improve and personalize our services.

9. Data from third parties or public sources:

FitMe may obtain data about you from third-party sources to improve our services and for marketing purposes. This data may be combined with information obtained from our services or other users.

10. Use of cookies and tracking technologies:

FitMe uses cookies and tracking technologies to collect certain personal data, including device IDs, location data and IP addresses. These technologies are used for various purposes such as personalization, analytics and advertising.

11. Aggregation and centralisation of data:

We aggregate and centralise personal data for analytics, and innovation and to improve our services to customers and end users.

12. Connection with friends on platforms:

FitMe enables social sharing and communication, using personal data to facilitate connections between users across platforms.

13. Sharing content or achievements; inviting friends:

With your permission, we access your contacts to allow you to share content or achievements and invite friends to use FitMe services.

14. Geographically relevant services, offers or advertising:

General location data may be used to provide you with services, offers or advertising tailored to your location.

15. Personalisation of services:

We use photos, videos or other data you provide to personalize the FitMe services.

16. Compliance with legal requirements or obligations:

Personal data may be used to comply with legal obligations, to assist investigations, to protect rights and property, to enforce the terms and agreements or to prevent crime.

How we disclose personal data

We may disclose your data for the purposes described in the previous sections of this privacy policy, in the Location-specific disclosures section, and the following ways:

1. Operation and improvement of services and user experience:

Internally, to relevant departments within FitMe, for the provision and improvement of the services, as well as for marketing and advertising.

2. Service providers and vendors:

We may share personal data with business partners, marketing partners and suppliers to provide, improve and customize the services. For users of the iOS mobile app, please note that personal data may be shared with third parties as described in this privacy policy and that steps are taken to ensure that these parties comply with privacy protections in accordance with FitMe standards and applicable guidelines.

3. For social networking providers:

When using social networking widgets, buttons or plug-ins within our services, personal data may be shared with social networking providers.

4. To other registered FitMe users:

Personal data may be shared with other users of the services in the context of specific social characteristics. In addition, information posted or disclosed in our community forums is considered public.

5. For advertising and marketing:

Personal data may be shared with advertising and marketing partners for promotional activities on behalf of FitMe and third parties, including platforms such as Facebook.

6. For certain analyses and improvements:

Personal data may be shared with selected companies for analytical purposes and to improve the quality of the services.

7. For interest-based advertising:

Personal data may be shared with entities involved in interest-based advertising across different channels, including web and mobile app advertising. For more details about disclosing data for advertising purposes, please see our policies on interest-based advertising.

8. For legal compliance, law enforcement and public safety purposes:

In accordance with laws, regulations or legal obligations, personal data may be shared with law enforcement agencies, government bodies or authorized third parties. This includes situations related to investigations, protection of rights and property, enforcement of terms of use, privacy policy or agreements, and for crime prevention purposes.

9. In the case of an actual or intended sale:

In connection with a planned or actual reorganization, sale or transaction involving the sale of all or part of the FitMe business or assets, personal data may be shared with prospective or actual purchasers, investors or successor entities. This sharing may include facilitating due diligence processes and ensuring appropriate data handling practices and safeguards.

Residents of the European Economic Area: Our disclosure practices are limited to where they are permitted under applicable European and national data protection laws and regulations.

Legal basis for processing

This section covers the legal basis for processing your data if you reside outside the United States (in the United States, you typically consent when you receive notice of this privacy policy in a link on a website or mobile app). Certain processing is addressed in multiple sections as multiple legal bases may apply depending on the circumstances or service.

We remind you that the protection of the personal data of all customers is ensured through the HEROKU and the ATLAS-MONGO DB platforms, specialising in the collection and storage of personal data, and operating in accordance with international legislation on data privacy.

For applicable data protection laws, SC Virtual Arhitecture SRL ("FitMe") is the controller of the personal data you provide to us ("data controller"). As data controllers, we process the personal data we hold about you in accordance with this privacy policy through the HEROKU platform and the ATLAS-MONGO DB platform. If you have any questions or concerns about our processing of your data, or if you have any questions about this privacy policy, please see our location-specific contact information for appropriate contact information.

Note for EU residents: For more information on the legal basis of the processing, please refer to the EEA location-specific information.

We collect and process your data for a variety of purposes described in this privacy policy. In some cases, separate consent is not required, including:

1. For the performance of a contract:

To fulfil contractual obligations in connection with the services, such as account registration, processing purchases, providing support and customizing the services. This includes instances where we collect data from third-party sources or aggregate and centralize data for the performance of the services.

2. To fulfil legal obligations:

To comply with legal requirements, such as laws, regulations or court orders, and to assist in investigations if necessary.

3. For legitimate interests:

Processing of personal data for the legitimate interests of FitMe, unless the interests or fundamental rights and freedoms requiring the protection of personal data override them.

- Communication: Sending necessary notifications about the services, dealing with enquiries and providing assistance. This includes promotional messages where appropriate.
- Responding to requests: Responding to technical support requests and other user-initiated notifications.
- Promotional messages: Providing promotional and personalized marketing messages, including surveys and offers, unless of a commercial nature and with the user's consent.
- Law enforcement and public safety: Assisting in the investigation of suspected illegal or illicit activities, protecting rights and property and ensuring public safety.
- Improvement and development: Strengthening and improving services, conducting research, analysis and innovation and implementing conditions and agreements.
- Merger or acquisition: Supporting business reorganisation or transactions involving the disposal of business assets.

Consent as a basis for processing

In some cases, we will ask for your consent to process your data. You may give your consent by various means, including, where permitted by law, by ticking a box or taking an equivalent action to express your consent when (i) submitting your data via our services or a form (including participation in promotions) or (ii) registering or creating an account with us. Due to variations in the laws governing consent for the collection and use of personal data in different regions, the requirements for obtaining consent may be different. We may require your consent for a variety of purposes, including:

FitMe marketing and communication: We may ask for your consent to contact you via email or push notifications about offers, products, promotions or services that we think may interest you and for other marketing purposes.
Sharing with third-party services: Your consent may be required to share your data with certain third-party business partners to provide certain goods, services or programs. You can withdraw your consent by adjusting your preferences within the specific third-party service or application.
Third-party marketing: You may be asked to consent to provide personal data for third parties to contact you about their products, services, promotions or offers. This consent is usually not required for participation in sweepstakes or challenges.
Collection of mobile device IDs, advertising IDs and sensory data: When using our mobile applications, you may be asked to consent to the collection of these types of data, which may be managed at the operating system level. If you do not provide this information, certain features of the service may not be available or may not function properly.
Processing sensitive personal data: Your consent may be required to process sensitive personal data, such as certain types of fitness and wellness data, which may be necessary to provide certain services. Failure to provide sensitive personal data may affect the availability or functionality of certain features or services.
Research: We may ask for your consent to use your data for research purposes or to contact you for research initiatives. Your consent may also be sought to share the results of the identification with business partners for market research purposes.
Advertising: We use various types of data for interest-based advertising and cross-device advertising, and your consent may be required for this purpose, which may be managed at the operating system level.
Data transfer: Consent may be required for data transfers to the United States and other countries/regions for processing, although in some cases transfers may be justified on legal grounds other than consent.
Automated processing: In the case of significant automated processing related to sensitive personal data, your consent will be sought before sharing or using such data. The consent status for ad profiling can be adjusted via advertising cookies for website services or by enabling Limit ad tracking for mobile apps.
Social sharing and social media engagement: We may be asked to consent to use your information for social sharing within our services or when you connect with us through social media platforms.
Promotions: Permission may be requested to use your data and fitness and wellness data for special offers, events, sweepstakes and other promotions, including for administering promotions, verifying identity and age, and communicating with you about promotions.

Interest-based advertising

Interest-based advertising involves targeting ads to you based on your web browsing and app usage habits on different websites or apps over time. Our advertising practices also include the creation and use of "audience segments". You have the option to limit the use of your information for interest-based advertising and to opt out of receiving such advertisements. Depending on your location, you may also be asked to consent to our use of cookies, including advertising cookies. You will find below additional information about audience segments and your choices regarding interest-based advertising.

Audience segments: We disclose various types of information for interest-based advertising purposes, including interest-based advertising from third parties. This involves using personal data to generate audience segments, which are then used for interest-based advertising, including third-party advertising, on FitMe's online platforms. These audience segments are formulated based on factors such as website visits, app usage data, fitness and wellness data, online and offline purchasing behaviours, interaction with our ads or marketing emails, and other similar information. In some cases, third-party data may also be included.

Interest-based advertising: opt-outs, choices and control: You can opt-out of the use of your data for interest-based advertising, including advertising by third parties, regardless of where these ads are displayed. These opt-outs require that strictly necessary cookies are not blocked by your web browser settings. We adhere to the self-regulatory principles for online behavioural advertising established by digital advertising alliances in different regions. If you live in the United States, Canada or the European Union, you can visit websites such as Ad Choices (USA), Your Ad Choices (Canada) or Your Online Choices (EU) to conveniently opt out of interest-based advertising with participating entities in each region. These websites also provide detailed explanations of how interest-based advertising works. Opting out does not mean that you will no longer receive advertising from us or when you browse the Internet; it simply means that the data collected on our website will not be used for interest-based advertising, and the ads you see on the websites will not be tailored to your interests.

Mobile app: You can opt out of interest-based advertising on mobile devices by enabling "Limit Ad Tracking" or an equivalent feature offered by your mobile platform. This will send a signal to us and third parties that your data should not be used for interest-based advertising.

Our section on the use of cookies and device IDs provides additional options to control the use of certain types of cookies, including advertising cookies. You can use the "advertising cookies" switch in these settings to prevent the collection and use of personal data in cookies for interest-based advertising.

Management of preferences and withdrawal of consent

You can manage your preferences regarding the collection and use of your data, including withdrawing your consent for certain activities. Below are various ways in which you can control your preferences:

Use and control of cookies:

Cookies are essential for various functions on our site, including personalization, analytics and advertising. You can manage your cookie preferences according to their function:

[ IN ] Necessary cookies: these are required for basic functionality such as security and privacy preferences.
[ IN / OUT ] Functional cookies: these improve website performance and usage information.
[ IN / OUT ] Advertising cookies: these personalise the ads that are shown to you on our website and other platforms.

Using the IP address:

Your IP address may be used for analysis, security and advertising purposes. You can control its use for advertising or analytical purposes by adjusting your cookie settings.

Using web pixels or beacons:

Pixels and beacons are used for advertising and tracking purposes. You can manage their use through cookie controls.

HTML5 local storage:

As with cookies, HTML5 local storage is used for tracking. You can control its use via the cookie settings.

Social media interaction and widgets:

Widgets and plug-ins can passively transmit data to social networks, even without interaction. You can disable advertising cookies to block this tracking on our sites.

Mobile device advertising IDs, location, sensor data and device data usage within range:

Different types of data may be collected from your mobile device for analysis and advertising. You can withdraw your consent to the use of your mobile device IDs for analytics and advertising by adjusting the settings on your device or within the app.

Change your consent settings for communication preferences:

You can manage your consent to email communication by unsubscribing from commercial emails or by adjusting push notification settings within the app.

By exercising these options, you can control how your data is collected and used, ensuring that it aligns with your privacy preferences and concerns.

Transfer of your data to other countries

FitMe, operated by SC Virtual Arhitecture SRL, processes personal data, and all services and associated systems, including registration, are hosted through the HEROKU platform and the ATLAS-MONGO DB platform. Please note that your data will be processed and stored on these platforms, which are specialized platforms for the collection and storage of personal data, and operate in accordance with international data privacy legislation. We may require your explicit consent for such transfers as set out in this privacy policy.

Data retention

We will retain your data for the duration of your account or as necessary to provide you with the services. In addition, we may retain your data to fulfil our legal obligations, to resolve disputes and to enforce our agreements.

Upon completion of the purposes described in this privacy policy, we will delete your data from our systems and you will receive a message from us in the application about the deletion of your data.

If you would like to request deletion of your account and associated personal data, please refer to the instructions provided here or contact our support team.

For questions about our data retention practices or to request the deletion of your data, please contact our support team.

Security

We implement technical and organisational measures to protect against unauthorised or unlawful processing of personal data and accidental or unlawful destruction, loss, alteration, unauthorised disclosure of or access to personal data. However, it is important to note that while we take security seriously, we cannot eliminate all risks associated with the storage and transmission of personal data.

Links to other websites

This privacy policy applies solely to FitMe and does not extend to the practices of companies not owned or controlled by SC Virtual Arhitecture SRL, or to persons not employed or managed by us. FitMe may include links or provide access to third-party sites for your convenience. Please note that we have no authority over, do not review, and are not responsible or liable for any third-party sites, their content, or any goods or services available through them. Any data provided to third-party sites is done so at your risk and we encourage you to review the privacy policies of any third-party site with which you interact.

Children

FitMe does not knowingly collect personal data online from minors. If you become aware that a minor has provided us with personal data without the consent of their legal representative, please contact our support team. If we discover that personal data has been submitted by a minor without the consent of the legal representative, we will take the necessary steps to remove this data and deactivate the associated account.

How to contact us

If you have any questions, comments or concerns about the management of your data, please do not hesitate to contact us via our support team or by mail at:

SC Virtual Arhitecture SRL

ATTN: Privacy/Legal

34 Postavarului Street, apartment 10

Brasov, RO 500024

You can also consult the location-specific information to find the contact details of the data protection officer in your region, if applicable.

You have the following rights under the LGPD:

Right to confirmation: You can request confirmation that we are processing your data.
Right of access: You have the right to access your data and to obtain information about the processing, subject to commercial and industrial confidentiality.
Right to correction: You can request correction of incomplete, inaccurate or outdated personal data.
Right to anonymisation, blocking or erasure: You can request anonymisation, blocking or erasure of unnecessary or unlawfully processed data.
Right to data portability: You have the right to receive your data in a structured, commonly used and machine-readable format and to transmit it to another controller if technically feasible.
Right to erasure: You may request the erasure of your data, subject to certain legal exceptions.
Right to information: You have the right to be informed about the sharing of your data with third parties.
Right to refuse consent: You have the right to refuse consent and to understand the consequences.
Right to withdraw consent: You can withdraw your consent to the processing of your data, if applicable.
Right to object: You can object to processing in certain circumstances.
Right to review automated decisions: You have the right to review decisions made exclusively by automated processing.

Changes to this privacy policy

To improve our services, FitMe may update this privacy policy as necessary in accordance with applicable data protection laws. Please check our website periodically for updates to this policy.

Any dispute arising concerning the protection of personal data will be settled amicably, following a request addressed to SC Virtual Arhitecture SRL ("FitMe"). If the dispute cannot be settled amicably, the competent courts of SC Virtual Arhitecture SRL ("FitMe") will have jurisdiction.

This document belongs entirely to SC Virtual Arhitecture SRL ("FitMe"), and any unauthorized copying or distribution is prohibited.

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